Veracity Finance vs. ICICI Direct
Every stockbroker charges a fee for performing the trading deals. Moreover, these fees can be different for different asset classes. It is important to choose the best stock broker for your trading needs to maximize the return on investment.
Please find below, a very detailed comparision report for the stock brokers, Veracity Finance and ICICI Direct . The comparision table below helps you to compare Veracity Finance and ICICI Direct in various aspects.
You can find how Veracity Finance and ICICI Direct stack up when brokerage charges, trading platforms, customer support, complaints and more are compared.
Also, you can visit Veracity Finance brokerage calculator and ICICI Direct brokerage calculator for a detailed report on brokerage charges.
Overview
Let's start with the differences. Veracity Finance is a Private company while ICICI Direct is a Public company. Veracity Finance was founded by Kanaksinh Agarsinh Gohil in 2012. Veracity Finance has it's headquarters at Ahmedabad GJ. ICICI Direct was founded by M K Sharma in 1994. ICICI Direct has it's headquarters at Mumbai, India.
Veracity Finance and ICICI Direct are both Full Service Broker. In general, full service brokers provide more investment advice and perform detailed stock analysis for their clients. The brokerage fees are also towards the higher side.
| Overview | Veracity Finance | ICICI Direct |
|---|---|---|
| Broker Type | Full Service Broker | Full Service Broker |
| Type of company | Private | Public |
| Headquarter | Ahmedabad GJ | Mumbai, India |
| Founders | Kanaksinh Agarsinh Gohil | M K Sharma |
| Foundation Year | 2012 | 1994 |
Veracity Finance and ICICI Direct Trading Account Opening and Demat Charges
Demat (short for dematerialization account) account is used for holding securities in electronic form, and the securities are deposited through National Securities Depository Limited (NSDL) or Central Depository Services Limited (CDSL).
The account opening charges vary from 0 to Rs.200 for various brokers such as Veracity Finance charges Free whereas ICICI Direct charges Zero.
Once you have opened a Demat account, you have to pay certain charges such as account maintenance charges, broker commission, GST, STT. The AMC (Annual Maintenance charges) are around Rs.300, and the discount broker usually charges Rs.20 per executed trade as their commission.
˝ As mentioned above that the CDSL and NSDL are both depositories registered by the Indian government to hold securities such as stocks, commodities, bonds, ETF's in electronic form or copies, and different brokers use one of the two depository types. Veracity Finance uses CDSL & NSDL while ICICI Direct uses NSDL & CDSL.
| Account Opening and Demat Charges | Veracity Finance | ICICI Direct |
|---|---|---|
| Trading Account Opening Charges | Free | Zero |
| Demat AMC (Annual Maintenance Charges) | Rs.350 per Annum | Rs.500 per Annum |
| Trading AMC (Annual Maintenance Charges) | Free | Rs.975 per Annum |
| Margin Money | Minimum Rs.5,000 | Minimum Rs.20,000 |
| Offline to Online Charges | Yes | Not applicable |
| Depository | CDSL & NSDL | NSDL & CDSL |
Veracity Finance vs. ICICI Direct Equity Brokerage Charges
Apart from the AMC charges, an investor also has to face other charges for using different services by the broker.
Other Brokerage ChargesEquity delivery charges: This basically means that you hold the securities for a certain amount of the time in your Demat Account and sell it at the right time to make a gain on your investment. As the competition is really high for brokers in this area, they usually charge Rs.0 for equity delivery to attract more customers, while some charge up to Rs.20 per executed trade. Veracity Finance charges 0.35% for equity delivery and ICICI Direct charges 0.55% for equity delivery.
Equity Intraday: As the name tells, equity intraday means buying and selling of stocks/shares within the same day. Veracity Finance charges 0.04% for equity intraday and ICICI Direct charges 0.03% – 0.05% for equity intraday.
Equity Futures: This term means buying and selling shares at a fixed price on a future date. Veracity Finance charges 0.04% for equity futures and ICICI Direct charges 0.03% – 0.05% for equity futures.
Equity Options: They allow an investor to buy or sell stocks under a set or strike price through a contract (1 contract = 100 shares). Veracity Finance charges Rs.35 per Lot for equity options and ICICI Direct charges Rs.35 – Rs.95 per Lot for equity options.
| Equity Brokerage Charges | Veracity Finance | ICICI Direct |
|---|---|---|
| Equity Delivery Brokerage | 0.35% | 0.55% |
| Equity Intraday Brokerage | 0.04% | 0.03% – 0.05% |
| Equity Futures Brokerage | 0.04% | 0.03% – 0.05% |
| Equity Options Brokerage | Rs.35 per Lot | Rs.35 – Rs.95 per Lot |
Veracity Finance vs. ICICI Direct Currency Brokerage Charges
Many discount brokers are providing their services in India right now. Still, not all of them are trading stocks, currency, and commodities. However, those who are the top-performing ones do provide their services in these areas with separate charges.
Currency future: This term is also commonly known as FX future or foreign exchange future. As the name suggests, it's a future's contract to exchange one currency for another currency at a specific future date at an exact or fixed price at the purchase date. This concept is similar to that of equity futures. Veracity Finance charges 0.04% for currency futures and ICICI Direct charges 0.03% – 0.05% for currency futures.
Currency Options: As with equity options, a currency option is a contract that gives a buyer the right (not obligation) to buy or sell a particular currency at a fixed exchange rate on or before a specific date. Veracity Finance charges Rs.35 per Lot for currency options and ICICI Direct charges Rs.10 – Rs.35 per Lot for currency options.
| Currency Brokerage Charges | Veracity Finance | ICICI Direct |
|---|---|---|
| Currency Futures Brokerage | 0.04% | 0.03% – 0.05% |
| Currency Options Brokerage | Rs.35 per Lot | Rs.10 – Rs.35 per Lot |
Veracity Finance vs. ICICI Direct Commodity Brokerage Charges
Commodity trading: The textbook definition of a commodity is a raw material or primary agricultural product that can be bought or sold. In the world of trading, this concept is prevalent. Many traders buy or sell gold, silver, and oil, and many brokers are providing their services online to ease this process of buying and selling raw materials. Veracity Finance charges 0.04% for commodity trading and ICICI Direct charges NA for commodity trading.
| Commodity Brokerage Charges | Veracity Finance | ICICI Direct |
|---|---|---|
| Commodity Options Brokerage | 0.04% | NA |
Veracity Finance vs. ICICI Direct Other Charges
Other brokerage charges that an investor should keep in mind are
Minimum broker charges: Veracity Finance charges Percentage of Transaction as minimum brokerage charge. ICICI Direct charges Rs.35 per Trade as minimum brokerage charge.
Transaction brokerage charges: These are charges that a customer face on every transaction completed by DP (depository participant) Veracity Finance charges 0.00315% as transaction brokerage charges. ICICI Direct charges 0.00280% of Total Turnover as transaction brokerage charges.
SEBI Turnover charges: Securities and Exchange Board of India (SEBI) is the regulator of the security and commodity market. It keeps a check on fair trade for all investors and charges a certain amount for their turnover. Veracity Finance charges 0.0002% of Total Turnover as sebi turnover charges and ICICI Direct charges 0.0002% of Total Turnover as sebi turnover charges.
Stamp Duty charges: Stamp duty charges vary depending on the state and the type of asset class.
GST Charges (Goods and Services Tax): A GST of 18% on brokerage and transaction charges is applied.
STT (Securities transaction tax): Veracity Finance charges 0.0126% of Total Turnover as STT and ICICI Direct charges 0.0126% of Total Turnover as STT.
| Other Brokerage Charges | Veracity Finance | ICICI Direct |
|---|---|---|
| Minimum Brokerage Charges | Percentage of Transaction | Rs.35 per Trade |
| Transaction Brokerage Charges | 0.00315% | 0.00280% of Total Turnover |
| SEBI Turnover Charges | 0.0002% of Total Turnover | 0.0002% of Total Turnover |
| Stamp Duty Charges | As per the state (Use Veracity Finance Brokerage Calculator to see report) | As per the state (Use ICICI Direct Brokerage Calculator to see report) |
| GST Charges | 18% of (Brokerage + Transaction Charges) | 18% of (Brokerage + Transaction Charges) |
| STT Charges | 0.0126% of Total Turnover | 0.0126% of Total Turnover |
Veracity Finance vs ICICI Direct Equity Exposure/Leverage
Exposure relates to the amount of money an investor has invested in a particular trade/stock and the amount he can lose on that trade/stock. Leverage links with exposure; if an investor wants to increase his exposure on a specific trade/stock, he can use leverage to take a much bigger position on the trade with his broker's help. Leverage of 1:500 means that for every $1 or Rs.1 of their share capital, the trader receives $500 or Rs.500 to trade with. This concept is expected in stock and forex trading, and many brokers provide even more than 1:500 leverage to attract more customers to use their services and trade through them.
| Equity Leverage | Veracity Finance | ICICI Direct |
|---|---|---|
| Equity Delivery | Upto 3X | Upto 8x |
| Equity Intraday | Upto 6X | Upto 16x |
| Equity Futures | Upto 2X | Upto 8x |
| Equity Options | Upto 5X | Upto 5x |
Veracity Finance vs. ICICI Direct Currency Leverage
| Currency Leverage | Veracity Finance | ICICI Direct |
|---|---|---|
| Currency Futures | Upto 4X | Upto 8x |
| Currency Options | Upto 3X | Upto 8x |
Veracity Finance vs. ICICI Direct Commodity Leverage
| Equity Leverage | Veracity Finance | ICICI Direct |
|---|---|---|
| Commodity | Upto 2X | Upto 12x |
Veracity Finance vs. ICICI Direct Offers
Many stockbrokers are providing attractive offers to capture more customers. These offers are as follows:
Free Stock Trading and Demat Accounts: many brokers offer new investors to open an account free to cost and start trading straight away with them.
Flexible Plans: attractive plans at an economical price such as ProStocks monthly plan targeting equity cash and currency F&O at Rs.899 and Rs.499, respectively.
Brokerage discounts: Coupons providing up to 50% discount at their rates.
Happy Hours: A specific time slot where the trades/customers get brokers' services at a discount.
1-month free plan: where brokers provide free delivery trading such as OneTradePlus.
Holiday offers: brokers are providing their services at a discounted rate on special events such as Diwali.
Referral Program: brokers provide a discount when your family or friends sign up with the broker using your referral code.
Zero Brokerage on loss trade: complete refund of money on unsuccessful trades.
| Offers | Veracity Finance | ICICI Direct |
|---|---|---|
| Free Stock Trading Account | Yes | No |
| Free Demat Account | Yes | No |
| Flexible Plans | Yes | Yes |
| Brokerage Discounts | Yes | No |
| Happy Hours | No | Yes |
| 1 Month Free Plan | No | No |
| Holiday Offers | Yes | No |
| Referral Program | Yes | Yes |
| Zero Brokerage on Loss Trades | No | Yes |
Veracity Finance vs. ICICI Direct Features
Apart from attractive and catchy offers, many stockbrokers provide services that are appealing to investors and traders. The services are as follows:
- Mutual Funds: helping investors build their long term investment portfolio for maximum return and minimum risk after performing proper fundamental and technical analysis.
- Forex: many stockbrokers are not only providing their services in the stock market sector but also in Forex.
- Banking: full-service brokers are also providing their services in the banking sector.
- SIP (systematic investment plans); this is a branch that falls under a mutual fund's services, many brokers help investors shape their investment portfolio systematically for maximum returns.
- Insurance: Top performing brokers even provide insurance plans for their clients.
| Features | Veracity Finance | ICICI Direct |
|---|---|---|
| Equity Delivery Trading | Yes | Yes |
| Equity Intraday Trading | Yes | Yes |
| Equity Futures Trading | Yes | Yes |
| Equity Options Trading | Yes | Yes |
| Currency Trading | Yes | Yes |
| Commodity Trading | Yes | No |
| IPO (Initial public offering) | Yes | Yes |
| Stocks Suggestions | No | Yes |
| Robo Advisory | No | Yes |
| PMS (Portfolio Management Services) | No | Yes |
| Trading Institution | No | Yes |
| Trading Exposure | Upto 6X | Upto 16x |
| Mutual Funds | No | Yes |
| SIP (Systematic Investment Plan) | No | Yes |
| Forex Trading | No | No |
| Banking | No | Yes |
| Insurance | Yes | Yes |
Veracity Finance vs. ICICI Direct Advisory Services
The main difference between a discount and a full-service broker is the services they provide and the rates at which they are providing.
Discount brokers execute buy and sell orders at a relatively lower commission rate than a full-service broker. Apart from this, a discount broker does not have the skill set to provide in-depth investment advice and analysis on specific stocks and does not have good knowledge of the price-action strategy compared to a full-service broker. All these factors are a significant reason for the difference in their prices.
Fundamental Reports: It is basically the reports related to the analysis of a company's financial statements, which helps the investors and financial analysts to decide regarding the current financial standing of a company.
Research Reports: It is prepared by a financial analyst who is working in hedge funds, investment banks, and mutual funds, and these reports may target a specific company's stock, commodities, currency, or industry.
Company Reports: Company reports are comprehensive and easy to understand reports regarding the company's activities throughout the year, month, or week.
Annual Reports: A branch of a company's report in which a company includes all the activities they have carried out in the previous years and the cost of carrying out those activities and the corresponding profit or loss made while carrying out those activities.
Company Stock Review: Stock review or analysis is comparing the company's financial statements with the previous years. This process also includes analysis of specific ratios such as liquidity ratios, free cash flow ratio, profitability ratio, etc., to get a clear picture of how a stock is performing currently and how profitable a company can be in the future.
Free Stock Tips: Some stock tips for you
- - Read financial magazines such as Bloomberg, The Economist.
- - Never get emotionally attached to your investments.
- - SMS alerts for upcoming IPO's
- - Invest in company's you believe will have an impact on the world in the next 5-10 years, e.g., Tesla
- - Use proper risk management.
- - Diversify your portfolio (choose stocks that are from various industries in order to avoid correlation between them)
IPO reports- A private company go public to increase their funding. This process is done by investment banks, hedge funds by releasing the company's IPOs (initial public offerings).
Top Picks- Top pick stocks are usually the best-performing stocks in a specific year, and it makes it easier for the investor to make an investment call. Some of the top-performing stocks are:
- Bharti Airtel
- Nocil
- Infosys
Daily Market Review: This term focuses on the daily movements and changes in the stock index and tells how many points the index is up or down.
Monthly Reports: Monthly reports are brief yet comprehensive reports focusing on the activities that took place within the month in the company and are used for short term decision making by managers.
Weekly Reports: Weekly reports are summarized reports of the weekly activities in the business and the company's cost to carry out those activities. These reports are used for short term decision making.
Offline Advisory: Advisory is not provided over the internet but by other means such as letters, SMS, and phone calls.
Relationship Manager: The main role of a relationship manager in the banking sector is to deal with the clients and help them make the right decisions, and explain all the firm's financial services in detail.
| Features | Veracity Finance | ICICI Direct |
|---|---|---|
| Fundamental Reports | No | Yes |
| Research Reports | No | Yes |
| Company Reports | No | Yes |
| Annual Reports | No | Yes |
| Company Stock Review | No | Yes |
| Free Stock Tips | Yes | No |
| IPO Reports | Yes | Yes |
| Top Picks | No | No |
| Daily Market Review | No | Yes |
| Monthly Reports | No | Yes |
| Weekly reports | No | Yes |
| Offline Advisory | Yes | Yes |
| Relationship Manager | Yes | Yes |
Veracity Finance vs ICICI Direct Trading Platforms
A trader can use different trading platforms to analyze various stocks/currency pairs/commodities and execute buy or sell orders through that platform. There are Desktop platforms such as MetaTrader 4 for Windows and Android phones and MetaTrader 5 for Mac computers and Apple IOS devices. They are commonly referred to as MT4 and MT5. Standard software is TradingView providing its services in both the stock and Forex sectors with a highly optimized user interface. Their interactive charts make it easy for the traders to perform various types of analysis on the charts.
You can link TradingView and other online platforms like these with your cell phone to get real-time updates and SMS alerts for stocks that are on your watchlist. Moreover, these platforms also provide personalized advisory and give you buy or sell signals when an opportunity comes.
Veracity Finance vs. ICICI Direct Desktop Trading Platforms
| Desktop Trading Platforms | Veracity Finance | ICICI Direct |
|---|---|---|
| Windows | Yes | Yes |
| Mac | Yes | Yes |
| Desktop Browser | No | Yes |
Veracity Finance vs. ICICI Direct Mobile Trading Platforms
| Mobile Trading Platforms | Veracity Finance | ICICI Direct |
|---|---|---|
| Mobile Browser | No | Yes |
| Android App | Yes | Yes |
| iOS App | Yes | Yes |
| Windows app | No | No |
| Other mobile os | No | No |
Veracity Finance vs. ICICI Direct Customer Support
Customer support is a crucial factor that makes a new customer into a loyal and long-term customer. As the world of trading is speedy, an investor needs proper customer support from their brokers to execute orders at the right time to avoid any potential losses. The brokers' responsibility is to be active on live chats, E-mails, helpline numbers, and discussion forums.
| Customer Support Features | Veracity Finance | ICICI Direct |
|---|---|---|
| Relationship Manager | Yes | Yes |
| Offline Trading | Yes | No |
| Online Trading | Yes | Yes |
| 24 * 7 Support | No | No |
| Email Support | Yes | Yes |
| Chat Support | No | No |
| Toll free number | No | No |
| Support Branches | 920 | 226 |
Veracity Finance vs. ICICI Direct Customer Complaints
To keep a strict check and balance on fair-trade opportunities for every trader and investor, BSE and NSE actively take complaints and resolve them. Investors can lodge complaints about trading members, brokers, and companies listed on the index. BSE and NSE take action to resolve them by giving them a specific time to rectify their mistake, and if not rectified, serious measures are taken against them. Find below the total number of complaints lodged in bse or nse. Also you can find how many of those complaints were resolved. The percentage of lodges vs. resolved cases can also be a useful metric to judge a stock broker.
| BSE Complaints | Veracity Finance | ICICI Direct |
|---|---|---|
| BSE Complaints | 3 | 225 |
| BSE Resolved Complaints | 3 | 215 |
| Percentage of resolved BSE complaints | 100.00 % | 95.56 % |
| NSE Complaints | 11 | 196 |
| NSE Resolved Complaints | 11 | 182 |
| Percentage of resolved NSE complaints | 100.00 % | 92.86 % |
| BSE/NSE Complaint vs. Resolved Percentage | 100.00 % | 94.21 % |
Frequently Asked Questions
Is Veracity Finance better than ICICI Direct ?
Veracity Finance and ICICI Direct are both full service broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is ICICI Direct better than Veracity Finance ?
Veracity Finance and ICICI Direct are both full service broker companies. Thus, we need to look at the details such as brokerage charges, account opening fees, trading platforms, and more to find out which is a better stockbroker between them.
Is Veracity Finance cheaper than ICICI Direct ?
Veracity Finance and ICICI Direct are both full service broker companies. Since these are full-service brokers, the brokerage fees are generally on the higher side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Is ICICI Direct cheaper than Veracity Finance ?
Veracity Finance and ICICI Direct are both full service broker companies. Since these are full-service brokers, the brokerage fees are generally on the higher side. The brokerage fee, in general, will be very close for both of these brokers. To find out the cheaper broker for your needs, look at the brokerage charges in detail.
Which is better ICICI Direct vs. Veracity Finance ?
To find out the better of the two stockbrokers Veracity Finance and ICICI Direct, compare them based on brokerage charges, trading platforms, Demat account opening fees, research, advisory services, etc.
Compare Veracity Finance with other stock brokers
Visit the following pages to see a detailed comparision report of Veracity Finance with other brokerage firms.
Compare ICICI Direct with other stock brokers
Visit the following pages to see a detailed comparision report of ICICI Direct with other brokerage firms.